It appears there will be another Apple event this month, following the “Welcome home” event on October 13, where the company announced the HomeView, HomePod mini 2, Apple TV 4K with Siri AI, and a new lineup of smart home accessories.
In an X (formerly Twitter) post below, Greg Joswiak, Apple’s SVP of Worldwide Marketing, wrote, “Can’t wait to pro and tell next week,” and shared an animated teaser for an event called “Pro and tell.” The event takes place on October 28 at 10 a.m. Pacific in Los Angeles. The name plays on the classroom ritual “show and tell,” with “Pro,” the label Apple uses for its higher-end Mac and iPad products, replacing “show.”
Can’t wait to pro and tell next week. https://t.co/3wUkxwq35i
— Greg Joswiak (@gregjoz) October 19, 2026
The event may not be only about the MacBook Pro. Apple is also rumored to announce an M6 iMac and an iPad mini with an OLED display.
