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Posts tagged as “Sneakers”

No Longer a Sneaker Free Agent, Curry Signs Blockbuster 10-Year Deal with Li-Ning

June 2, 2026
No Longer a Sneaker Free Agent, Curry Signs Blockbuster 10-Year Deal with Li-Ning

After splitting with Under Armour late last year, Steph Curry/Curry Brand announced a long-term partnership with Chinese sportswear company Li-Ning.

The deal is the your typical brand-player endorsement, it grants Curry full corporate autonomy to scale his brand globally. The collaborative venture will expand heavily into basketball performance footwear, athleisure, and a dedicated golf apparel line. More importantly, Curry secures the unprecedented authority to recruit and sign both male and female athletes directly under the Curry Brand.

The strategy includes aggressive physical retail expansion, with dedicated Curry Brand stores slated to open across both the United States and China. By combining Curry’s generational cultural influence with Li-Ning’s massive manufacturing infrastructure—which boasts over 7,600 locations across Asia—this powerhouse alliance is uniquely positioned to disrupt the North American sports market and rewrite the modern athlete brand playbook.

Financial details of the deal was not disclose and ESPN reports that the “deal is for 10 years.”

Steph Curry and the Curry Brand announced the partnership on their official social media accounts;

Official Photo of LeBron XXIII Signature Shoes

September 8, 2025

Nike release the official photo of Lebron’s latest signature shoes the LeBron XXIII, available in two color way the Uncharted and Miami Twice.

LeBron XXIII Uncharted

The LeBron XXIII Uncharted will be available this 3rd of October with a retail price of $210.00, while the LeBron XXIII Miami Twice and additional colorways will become available over the coming months.

Nike unveil the new Kobe 3 Protro with a retail price of $210.00

August 20, 2025

Nike Basketball just announced the new Kobe 3 Protro in an all-white “Halo” colorway. The Kobe 3 Protro “Halo” will be available on August 23 on SNKRS and at select retail locations, and will retail for $210.00.

Images of the new Kobe 3 Protro in Halo colorway.

This is what Nike said about the new Kobe 3 Protro;

The Kobe 3 Protro is built to support athletes who move with speed, precision and control, delivering an underfoot sensation that matches the demands of today’s game. A full-length Zoom Strobel replaces a pair of smaller Air Zoom units in the forefoot and heel, pairing with a plush Cushlon 3.0 midsole to enable maximum energy return, premium court feel and lightweight support.

The upper, which maintains the Kobe 3’s classic basketball net inspiration, is now backed with mesh that provides enhanced containment and airflow, locking the foot in place while letting it breathe. Meanwhile, an updated traction pattern helps hoopers make directional cuts, hard stops and explosive takeoffs with confidence.

Further, new diamond shapes on the upper and outsole honor Kobe’s eldest daughter, Natalia, whose middle name is Diamanté.

The Kobe 3 Protro was shaped by insights from athletes who experienced playing in the original Kobe 3 and from the new generation of hoopers, who are accustomed to more modern tech in their game footwear. This rigorous testing process, involving both female and male athletes, reminds of the relentless principles of Kobe’s Mamba Mentality, resulting in a shoe built for serious hoopers across a wide range of playing styles.

De’Aaron Fox launches Fox 2, his second signature sneaker under Curry Brand

August 19, 2025

De’Aaron Fox and Curry Brand officially launch the highly anticipated ‘Fox 2’, the second signature shoes for the NBA All-Star. Building on the success of Fox 1, the Fox 2 is designed to embody Fox’s lightning-fast speed and dynamic play style.

The Curry Fox 2 features several upgrades, including a new high-abrasion UA Flow outsole for superior grip and responsiveness. An internal Charged Cushioning drop-in and a TPE-blended sockliner provide unmatched comfort and energy return. The upper combines lightweight textiles and TPU films, while an external TPU heel counter offers enhanced support. The signature forefoot strap, a hallmark of the Fox 1, returns with a fresh look, prominently displaying Fox’s logo.

Beyond performance, the Fox 2 is rich with personal details. The outsole features the names of Fox’s wife and children, along with his birth date in Roman numerals. The “Curry World Tour” colorway, a bold blue, will be the first to release on August 22, priced at $120. Fans can expect additional colorways to follow, as Curry Brand continues to expand its roster of signature athletes.

Under Armour announces the Curry Series 7

August 13, 2025

The Curry Series 7 dub as “super shoe” from Curry Brand. Designed to match the explosive playing style of Stephen Curry, this new sneaker from Under Armour features a supercritical foam midsole and a high-abrasion UA Flow outsole, delivering an unprecedented blend of cushioning, grip, and durability. Weighing a mere 10.7 ounces, the Series 7 keeps you light on your feet without sacrificing support.

The Curry Series 7 will retail for $160 and officially launch on Friday, August 22 at Under Armour Brand Houses, on UA.com, and through select distribution partners.

Source: UA

Nike introduces the Sabrina 3

July 11, 2025

Nike and NY Liberty Star PG Sabrina Ionescu just announce the Sabrina 3, Ionescu’s 3rd signature shoes.

The Sabrina 3, Sabrina Ionescu’s latest signature basketball shoe, evolves from the success of its predecessors by blending high-performance features with a design deeply rooted in her Romanian heritage. The sneaker showcases exceptional craftsmanship, drawing inspiration from textile weaving and embroidery to create a silhouette that’s both artistic and reliable.

Key features include mesh pleats on the upper, which not only give the shoe its distinctive style but also integrate cables across the midfoot for superior containment, strength, and support. This innovative system is paired with the familiar comfort of a forefoot Air Zoom unit and a Cushlon 3.0 midsole, ensuring the consistent ride and court feel that fans have come to expect.

Design elements such as the returning vertical, off-axis Swoosh on the medial side symbolize Sabrina’s ongoing efforts to break barriers. A new concentric “S” traction pattern further personalizes the shoe, celebrating her identity and achievements.

Together with the Sabrina 3 shoes, Nike will also release Sabrina’s third signature collection of Dri-FIT apparel, which includes a unisex pant; hoodie; full-zip sweatshirt; and reversible short and top; as well as T-shirts for women, men and kids.

The Sabrina 3 will be available July 24 at nike.com and select retail locations with a $135 price tag.

Source: Nike

Nike release the Caitlin Clark’s ad for her new Kobe 5 Protro PE

June 30, 2025

The new Kobe V Protro “Caitlin Clark” will retail for $190. This is not the Caitlin Clark signature shoes but a player exclusive colorway of the Kobe 5 Protro PE. Clark’s signature kicks will arrive early next year, since it has been reported the Nike will release Clark’s Signature Logo in Holiday 2025.

Available 6/30 at 5:00 PM

When Caitlin Clark laces up her Kobe 5s, she enters a new dimension.

She’s put her prowess on display wearing an array of coveted Kobe models — now she has her own player edition. It’s outfitted in Midnight Navy, Bright Crimson, vibrant hits of University Gold, and polished off with a high-gloss finish that glistens under the spotlight.

This Protro model takes a great basketball shoe and makes it better. It’s engineered with a flexible Air Zoom unit and scaled-down traction for optimal court feel. Plus, the minimally structured upper is lightweight and supportive all-around.