Philippine-based FinTech startup, Salmon announced that they are teaming up with NBA in a multi-year marketing partnership with the NBA. The announcement was made at SPACE in One Ayala, Makati City. The launch brought together key leadership from both organizations, including Sheila Rasu (NBA Head of Southeast Asia and Asia Marketing) and Ed Winkle (NBA Associate Vice President), alongside Salmon co-founders George Chesakov, Pavel Fedorov, and Raffy Montemayor.
As part of the deal, Salmon kicked off its involvement as a Supporting Partner for NBA House 2026, offering immersive fan experiences, interactive booths, and merchandise activations.
Yugatech reports, “The partnership will bring NBA-themed promotions, fan events and branded merchandise to Filipino basketball fans. Salmon will also support NBA House Philippines 2026 in Makati and become the Presenting Partner of the NBA 3X Philippines Open starting with the 2026-27 season. The NBA 3X Philippines Open will feature men’s and women’s 3-on-3 teams alongside NBA entertainment.”
