The WNBA has secured a groundbreaking 11-year media rights deal with The Walt Disney Company, Amazon Prime Video, and NBC Universal. This partnership will significantly increase the visibility of women’s basketball, with more games broadcast across multiple platforms. The 11-year media rights is reported to be worth $2.2 Billion or $200 million per year.
The new deal will start in 2026, WNBA fans can expect to see over 125 regular season and playoff games each year. Disney will air 25 regular-season games on ABC, ESPN, and ESPN2, while NBCU will broadcast 50 regular-season games on NBC, USA Network, and Peacock. Amazon Prime Video will stream 30 regular-season games globally.
Disney will broadcast two first-round series each year, while NBCU and Prime Video will each air one. The Semifinals and Finals will rotate over the 11-year deal, with Disney airing more Finals and NBCU and Prime Video airing more Semifinals.
It just keeps gettin' better 🤩
We have officially secured a landmark media rights deal with the Walt Disney Company, Amazon Prime Video, and NBCUniversal! https://t.co/NmWQJdR4WK
— WNBA (@WNBA) July 24, 2024
Additionally, Disney platforms will continue to telecast all events from WNBA All-Star, including the All-Star Game, and the WNBA Draft, while Prime Video will continue to stream the Championship Game of the WNBA Commissioner’s Cup presented by Coinbase. Prime Video Channels will be the global channels store destination for WNBA League Pass, the WNBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.
Included in the deals, is the potential for WNBA and Media Partners to review and reevaluate the rights fees after three years, giving the league the chance to receive more money.
Mic’d Up with Caitlin Clark, A’ja Wilson and Brittney Griner 🎤
Hear the sounds from last nights WNBA All-Star Game pic.twitter.com/y7Ulz60sa5
— WNBA (@WNBA) July 21, 2024
This announcement comes on the heels of a record-breaking season for the WNBA, with increased viewership, attendance, and merchandise sales. The league is also expanding with new teams in San Francisco/Bay Area and Toronto. With the current crop of WNBA rookies like Caitlin Clark, Angel Reese and Cameron Brink, and with the influx of generational talent from the college ranks like Paige Bueckers and Juju Watkins, that $2.2 Billion could be a very good deal.
