Microsoft has officially acquire Activision Blizzard for $68.7 billion, the deal has now been finalized after a lengthy regulatory review. The announcement was made by both company and published official statement on their respective website. Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company’s culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming and will be part of Microsoft’s Xbox Team.
Activision Blizzard is one of the largest and most successful video game companies in the world. It is the publisher of popular franchises such as Call of Duty, World of Warcraft, Candy Crush, and Diablo. Microsoft is already a major player in the gaming industry with its Xbox console and Xbox Game Pass subscription service. However, the acquisition of Activision Blizzard gives Microsoft a significant boost in market share and makes it the third-largest gaming company in the world, behind Tencent and Sony.
When the deal was first announced, it faced regulatory pushback and was delayed due to concerns about competition in the cloud gaming market. To address these concerns, Microsoft made several concessions, including giving consumers in the European Economic Area free licenses to stream their Activision Blizzard games. Microsoft also signed agreements with console rivals Nintendo and Sony, promising them access to Call of Duty games for 10 years.
The UK’s Competition and Markets Authority (CMA) was the last regulator to approve the deal. The CMA stated that the concessions made by Microsoft were a “game-changer” that would allow for competitive prices and better services.
Microsoft Gaming CEO Phil Spencer and Activision Blizzard CEO Bobby Kotick, write a letter/email to announced the acquisition.
