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Apple announces redesigned iPhone 15 Pro and iPhone 15 Pro Max with a new Action button, A17 Pro CPU and USB-C

Apple has officially announced the new iPhone 15 Pro and iPhone 15 Pro Max, the company’s latest flagship smartphones. The new phones feature a number of improvements over their predecessors, including a new design, a more powerful A17 Bionic chip, a better camera system and USB-C!

“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”

Design
The iPhone 15 Pro and iPhone 15 Pro Max still using the same design language that Apple used since the iPhone 12, but with a few key changes. The front will be using Ceramic Shield and back glass is now made of titanium, which is stronger and lighter than aluminum. The phones are also slightly thicker and heavier, which helps to improve their durability.

The front of the phones is still dominated by the large display, which is now a 6.1-inch Super Retina XDR OLED display on the iPhone 15 Pro and a 6.7-inch Super Retina XDR OLED display on the iPhone 15 Pro Max. The displays have a resolution of 2556‑by‑1179-pixel resolution at 460 ppi and support HDR10 and Dolby Vision.


USB-C
Just like with the iPhone 15 and 15 Plus, the new iPhone 15 Pros will feature a new USB-C connector. The switch to USB-C is being made in order to comply with a new European Union regulation that requires all new smartphones to have USB-C ports. The USB-C will be for charging and data transfer. iPhone 15 Pro and iPhone 15 Pro Max support USB 3 for data transfer speeds up to 10 gigabits per second, up to 20x faster than before.

Action button
Another new feature of the iPhone 15 Pro and Pro Max is the new Action button which replaces the replaces the “mute” switch. The new Action button is customizable that give you quick access to the camera or flashlight; activating Voice Memos, Focus modes, Translate and accessibility features like Magnifier; or using Shortcuts for more options.

Camera
The camera system on the iPhone 15 Pro and iPhone 15 Pro Max is one of the biggest improvements over the previous models. The main camera now has a 48-megapixel sensor, which allows it to take sharper and more detailed photos. The ultrawide camera has also been upgraded to a 12-megapixel sensor with a wider field of view. Both cameras now support Night mode, which allows you to take great photos in low-light conditions.

The iPhone 15 Pro Max also has a new telephoto camera with a 5x optical zoom in and a 2x optical zoom out, that gives it a 10x optical zoom range with the digital zoom up to 25x. This is the first time that the iPhone has had a telephoto lens with this much zoom capabilities, and it will be a major boon for photographers who want to take close-up shots of faraway subjects.


A17 Bionic chip
The iPhone 15 Pro and iPhone 15 Pro Max are powered by the A17 Bionic chip, the most powerful chip ever used in an iPhone and the industry’s first 3-nanometer chip in a smartphone. The A17 Bionic chip offers up to 10% faster CPU performance and up to 20% faster GPU performance than the previous chip. The new iPhone 15 Pros will also features hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — iPhone 15 Pros offers smoother graphics, as well as more immersive AR applications and gaming experiences.

This makes the iPhone 15 Pro and iPhone 15 Pro Max ideal for demanding tasks like gaming and video editing.

Battery Life
The iPhone 15 Pro and iPhone 15 Pro Max will have a longer battery life that the previous generation; up to 29 hours video playback and up to 95 hours in audio with support for magSafe wireless charging up to 15 Watts and Qi wireless charging up to 7.5 Watts. When using a 20W adapter (or higher) battery will fast-charge up to 50% charge in just 30 minutes. Just like with the iPhone 15 and 15 Plus, Apple uses 100% recycled cobalt in the battery. You can checkout the full specs of the iPhone 15 Pro and 15 Pro Max here.

Notable features;

  • New design with titanium back
  • A17 Bionic chip
  • Improved camera system with 48-megapixel main camera, 12-megapixel ultrawide camera, and 6x optical zoom telephoto camera
  • Night mode for all three cameras
  • Customizable Action button
  • Cinematic mode for videos
  • LiDAR scanner for augmented reality
  • Larger battery
  • Support for 5G connectivity

The iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes, and will be available in 128GB, 256GB, 512GB, and 1TB storage capacities. The iPhone 15 Pro will start at $999 and the iPhone 15 Pro Max will start at $1,199. The phones will be available for pre-order on September 15 and will start shipping on September 22.