Threads, the twitter-clone of Meta, will soon launch a web version of the service. As of this posting, when you go to Threads.net, you will just get a QR code that when scanned will direct you to your phone’s app store to download the Threads app.
The web version is planned to be launch “early this week” but this is not totally final and could still change. Threads’ web version, a much-requested feature that may be exactly what Meta needs for users engagement within the service. The web version of Threads is currently undergoing internal testing at Meta Platforms and the official rollout may happen as early as the end of the week (August 25, 2023).
A reply by Adam Mosseri to a comment, further confirmed that the company is indeed working on a web version of threads;
Post by @mosseriView on Threads
Threads initially took the internet by storm and rapidly reached 100 million downloads, making it the fastest app to hit that milestone. However, user engagement has since declined, partly it’s believed due to the lack of a web version.
A web version of Threads is the next logical move by Meta to compete more effectively with platforms like X, formerly known as Twitter. It would be interesting to see whether these move will help Meta stop the ever-decreasing user engagement on Threads, which has gone done by approximately 85% since its peak shortly after launch.
