Google has announced that it will start verifying or adding a “blue checkmark” to business users using Brand Indicators for Message Identification (BIMI) in Gmail. This new feature will help users identify messages from legitimate senders versus impersonators.
Google further explains that “strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust. This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.”
Look for the blue checkmark next to a company's name in your emails to make sure they're the real deal before you respond. Learn more š https://t.co/KIBkdFJOzr pic.twitter.com/Fe5MkBjuXO
— Gmail (@gmail) May 3, 2023
The new verified Gmail account will be free of charge and available to all Google Workspace customers, as well as legacy G Suite Basic and Business customers, and to users with personal Google Accounts.
