Jordan Brand just announced the first signature shoes of Boston forward Jason Tatum – the Tatum 1. In their official announcement, the Tatum 1 is the lightest performance shoe in Jordan Brand’s performance line this season.
The Tatum 1 is built out of a lightweight, strong TPU frame, the shoe is wrapped by a ground-contact foam that also acts as an integrated traction pattern, with minimal rubber on the toe and ball of the foot for Tatum’s predominantly forefoot game. This detail allowed designers to cut back on the weight of the shoe while also providing tight court feel. A large, uncaged Zoom Air bag in the forefoot helps provide high energy return without sacrificing court feel. The mesh knit upper is strong yet lightweight, while the collar is padded for ankle support.
The shoe will also include as an apparel collection; hoodies and tees for men, women and kids, inspired by the Zoo and Barbershop colorways of the Tatum 1. The Tatum 1 will be available at Nike.com and at select Jordan retailers for $120, this 7th of April in full family sizing.
Jason Tatum wore the Tatum 1s at the 2023 NBA All Star Games, he was later named the 2023 Kobe Bryant All-Star MVP and scored a new All-Star record 55 points.
New kicks got JT feeling like a new man 👟🔥
The "Pink Lemonade" Jordan Tatum 1s 🍋#NBAAllStarDraft presented by Jordan Brand
📺: Live on TNT at 7:30pm/et pic.twitter.com/tetRtAMQ2G— NBA (@NBA) February 20, 2023
Source: Nike
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