November 21, 2024
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@CanonMEA;
Introducing the Canon Cinema EOS C80 an all new addition to our cinema camera lineup! Inheriting the compact and lightweight design of the EOS C70, the new EOS C80 has advanced features like a full frame 6K BSI sensor to delivery top image quality
The Canon Cinema EOS C80 Full-Frame camera will be available this November 2024 for an estimated retail price of $5,499.00, or around SAR 20,635.95.
You can find the full specs of the the new EOS C80 here.
Nikon Middle East officially announce the Z6III, its new high-performance camera model that inherits the signature features of the Z9 and Z8, delivering high performance and exceptional specs in the full-frame mid-range class. The Nikon Z6III features the world-first partially-stacked CMOS sensor paired with the lightning-fast EXPEED 7 processor, making it a dream for both photographers and videographers.
The Nikon Z6III is a third-gen full-frame mirrorless camera with a 24MP sensor for better autofocus and video. It shoots fast at 14fps (mechanical shutter) and 20fps (electronic), and can capture up to 1000 images. It has good image stabilization and a high-resolution viewfinder. For video, it offers resolutions up to 6K and features like pre-capture and high-resolution mode for photos. You can checkout the press release below for more information.
The new Nikon Z6III will initially be available in the United States in late June for a suggested retail price of $2,499.95 (body-only), or with the NIKKOR Z 24-70mm f/4 lens for $3,099.95. The MB-N14 power battery pack will be available this summer for a suggested retail price of $359.95. No word yet as to when it will be release in Middle East, but you can be sure that we will post the price once announced.
Here’s a 4 minutes product tour of the Nikon Z6 III;
Press Release:
New Z6III Offers Exceptional Specs For Full-Frame Mid-Range Class Models
The new Nikon camera developed with the Z9 and Z8 spirit delivers high performance with specs exceeding others in the same class.
MIDDLE EAST AND AFRICA – Nikon Middle East FZE. has introduced the Z6III, its new high-performance camera model that inherits the signature features of the Z9 and Z8, delivering high performance and exceptional specs in the full-frame mid-range class.
“Designed to ignite the creativity of content creators and enthusiasts, the new Z6III embraces the spirit of our Z series, and embodies the build and functionality of the award-winning Z8 and Z9 cameras. By integrating innovative technology, such as the partially-stacked sensor and the brightest EVF, it elevates Nikon’s dedication to deliver unrivalled functionality and performance.” said Narendra Menon, Managing Director, Nikon Middle East FZE.
Z6III Primary Features
Incorporating The Latest Technologies
The Z6III adopts the world’s first partially-stacked CMOS sensor1, which allows for 3.5x faster readouts than the Z6II. This sensor allows for high-speed continuous shooting that enables Pre-Release Capture at up to 120 fps in DX format.2 The camera also provides an additional option of shooting at 60 fps in FX format with 24 MP.High Performance And Functionality Inherited From Top-Tier Model
The Z6III is further enhanced with a bright, high-res EVF of 4000 cd/m2 and 5760k dots with a wide colour gamut, allowing smooth EVF views to confirm shooting opportunities for moving subjects accredited to fast data readout from the partially-stacked CMOS sensor and Nikon’s EXPEED 7’s quick processing. The EVF refresh rate provides displays at 60 fps during 20 fps high-speed continuous shooting when the shutter button is fully pressed.For high-resolution video production, the latest Nikon model allows Full HD/240p3 for up to 10x slow-motion video creation, offering flexibility in both speed and colour grading with its ability to record in 10-bit H.265.
The Z6III inherits the performance and functionality of the Nikon Z9 and Z8 models, including the camera’s operability and customisation. With almost the same dials and button layouts as the Z8, the Z6III also offers extensive custom settings, including the assignment of different AF-area mode.
Nikon’s latest model also acquires the Z9 and Z8’s AF detection range to -10 EV4, making it easy to take photos of static objects in low-light conditions. The inherited superior AF performance allows the subject detection of 9 types of subjects, brilliant autofocus (AF) performance in backlit scenes, better detection of human faces, and shortened shooting time in various scenes. The Z6III’s AF speed has also been upgraded to be approximately 20 percent faster than the Z6II.5
Complementing the Z6III as a reliable workhorse, the new MB-N14 Power Battery Pack is also introduced as an optional boost of power capacity.
Climate-Resistant And Better Heat Dissipation
The Z6III suits the needs of photographers who capture landscapes and wildlife in winter. Consisting of Sereebo® P series carbon fibre, magnesium alloy, and effective sealing, this robust and cold-resistant camera can be used in temperatures reaching -10 degrees Celsius.The camera is also convenient for shooting events such as weddings, live concerts, and interviews due to enhancements of the heat dissipation structure and power efficiency, which enable recording for up to 125 minutes6 in 4K UHD/60p (8-bit) format. The Z6III also provides the flexibility for videographers to shoot videos in 12-bit ProRes RAW HQ and N-RAW formats, covering resolution up to 6K.
Expansion Of Possibilities For Imaging Expression Through New Functions
Gain better control over your creative photography with Flexible Color Picture Control for use with the NX Studio7 – Nikon’s image browsing, processing, and editing software. This exciting new option allows users greater freedom of expression for users with the support of Colour Blender and Colour Grading features, enabling the intuitive adjustment of light and colours to match your intent. Users can then export the combinations of configured settings from the NX Studio to the Z6III and register these as Custom Picture Controls, applicable at any time while shooting and reflected on the live display, for real-time preview of the results.Further, Z6III works in tandem with Nikon’s new cloud service, Nikon Imaging Cloud8 with support for new Imaging Recipes9 to expand possibilities for imaging expression. The Z6III firmware can be updated without the need for a computer or a smart device, with images captured by the camera to be uploaded automatically to Nikon Imaging Cloud as soon as it connects via Wi-Fi and transferred to pre-configured third-party cloud storage services, making the storage and sharing of images even more convenient10.
High-Sensitivity Performance
The latest Nikon camera can also capture stunning low light scenes up to ISO 64000 for photos and ISO 51200 for video. Thanks to the EXPEED 7 high-speed image-processing engine, it surpasses the Z6II in noise reduction, preserving the intricate textures in your photographs. The Z6III also achieves one of the highest in-camera Vibration Reduction (VR) in the Nikon Z series cameras with an 8.0-stop11.Adopting the same algorithm as the Zf, the Z6III expands handheld shooting opportunities in low-light situations such as indoor scenes and nightscapes. This new model is equipped with focus point VR12 that reduces blurring in focused areas, which suits the purpose of enlargement and trimming peripheries around your photo subject.
It is also equipped with electronic VR for more effective image stabilisation during video recording.
Nikon Imaging Cloud Primary Features
Nikon Imaging Cloud is Nikon’s new cloud service that brings fun and convenient functions that support the user’s imaging experience with a direct connection to the camera13. This service offers curated Imaging Recipes that allow users to download Picture Controls created from these recipes, and to save their adjustments to hue, brightness, contrast, and so on to be saved as Custom Picture Controls. Imaging Recipes provided by Nikon Imaging Cloud have been suggested by Nikon or supervised by creators and allow users to experience new imaging styles they have never attempted before. When the camera is connected to Nikon Imaging Cloud via Wi-Fi, still images captured with the camera can be automatically uploaded directly to the service or pre-configured third-party cloud storage services, greatly reducing the work involved with data transfer. In addition, camera firmware updates can be performed automatically at a specified time by enabling auto updates on the camera14. In addition to eliminating the hassle of using a computer, smartphone, or memory card to update firmware, this feature ensures the camera is always up-to-date.
Availability
For more information on the new Z6III and other Nikon products, please visit https://nikon-mea.com.
Source: Nikon USA, Nikon Middle East
Sony has once again raised the bar with the release of the Alpha 9 III, its latest flagship mirrorless camera. The Alpha 9 III is the world’s first full-frame camera with a global shutter, which enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout. The camera also boasts a newly developed 24.6MP stacked CMOS sensor, with the latest image processing engine BIONZ XR®, and an improved AI assisted autofocus system.
The most significant feature of the Alpha 9 III is its global shutter. Unlike rolling shutters, which read the image sensor from top to bottom, global shutter full-frame image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout. This eliminates rolling shutter distortion, which can occur when shooting moving subjects. It also allows for blackout-free shooting, which means that the viewfinder does not black out during continuous shooting.
⚡ THE FUTURE IS HERE ⚡ Meet the next-generation Alpha 9 III – the world's first full-frame camera with a global shutter image sensor.
The next-generation Alpha 9 III revolutionises the industry with its new global shutter image sensor, unlocking burst speeds up to 120fps, pic.twitter.com/FVBgppC1o9
— Sony Middle East (@SonyMEA) November 8, 2023
The Alpha 9 III’s 24.6MP stacked CMOS sensor is designed to deliver high-quality images with excellent low-light performance. The sensor is paired with a new Bionz XR image processor, which is eight times faster than the processor in the Alpha 9 II. This allows for faster continuous shooting, as well as improved image quality and dynamic range.
The new Alpha 9 III is equipped with high-density focal plane phase detection AF. A Designated AI processing unit uses Real-time Recognition AF (autofocus) to recognise a wide variety of subjects with high precision. By combining high-speed performance of up to 120 frames per second with highly accurate subject recognition performance, it is possible to easily photograph decisive scenes and moments that cannot be captured with the naked eye4. The AI processing unit in the Alpha 9 III supports movies as well as stills with accurate subject form and movement recognition, providing a significant improvement in human eye recognition performance with Real-time Recognition AF and Real-time Tracking automatically recognising, tracking, and focusing on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops[v] of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.
The Alpha 9 III is also packed with other features, including:
You can find the full specs of the Alpha 9 III here. The Alpha 9 III camera will be available in selected countries in Asia Pacific from Q1 2024 with a retail price of $5,999.
Nikon has announced the release of the Nikon Z f, a retro-inspired mirrorless camera with modern features. The Z f is the latest addition to Nikon’s Z-mount mirrorless system, and it is designed to appeal to photographers of all levels, from beginners to experienced professionals. The body is based on the Nikon’s iconic FM2 film camera.
The Nikon Z f features a Full Frame 24.5-megapixel sensor and the EXPEED 7 image-processing engine. It also has a vari-angle 8-cm touchscreen display, a built-in electronic viewfinder, and two memory card slots, one supporting SD cards and the other Micro SD cards.
One of the most striking things about the Z f is its retro design. The camera is inspired by Nikon’s classic FM2 film camera, and it features a number of retro design elements, such as a silver top plate, black body, and knurled dials.
Despite its retro design, the Z fc is a very modern camera. It features a number of advanced features, such as subject and autofocus detection, support focus-point VR, and 4K UHD video recording up to 60p.
The Z f is also compatible with Nikon’s wide range of Z-mount lenses. This gives photographers a wide range of choices when it comes to choosing lenses for their camera.
The Nikon Z f is a great option for photographers who are looking for a retro-inspired camera with modern features. It is a versatile camera that can be used for a variety of photography genres, including portraiture, landscape, and street photography.
The Z f is scheduled to be released in July 2023, and it will be available in six Premium Exterior colors;Black, Sunset Orange, Bordeaux Red, Indogo Blue, Sepia Brown, Moss Green and Stone Grey.
Here are some of the key features of the Nikon Z f:
You can checkout the full specs of Nikon Z f here.
The Nikon Z fc is a great new addition to Nikon’s Z-mount mirrorless system. It is a retro-inspired camera with modern features, and it is sure to appeal to a wide range of photographers.
The Nikon Zf will be available in a Black finish starting in mid-October for $2,000 body only. Body and kit lens with the retro-styled Nikkor Z 40mm f/2 SE lens for $2,240 or a Nikkor Z 24-70mm f/4 S lens for $2,600. For those who wants to buy additional color options; Sunset Orange, Bordeaux Red, Indogo Blue, Sepia Brown, Moss Green and Stone Grey, an additional $100.00 will be added to the $2000.00 price (body only). Color options will be available in limited quantities.
Sample Photos
Videos
Sony has officially announced the Alpha a7c, a full-frame mirrorless camera. Sony claims that the Alpha a7c is the world’s smallest and lightest full-frame mirrorless camera with its compact design and its 24.2MP 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine.
The Sony Alpha a7c will be available later this October and will be sold for approximately $1,799.99 USD. Sony also announced a new FE 28-60mm F4-5.6 zoom lens which will be available in early 2021 with a retail price of approximately $499.99 USD.
A new kit with the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be sold in October with a pricetag of approximately $2,099.99 USD.
Here’s the full text of Sony’s announcement;
Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Camera System
New HVL-F28RM Compact Flash is also Announced
SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.
The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].
“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”
New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design
The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop[vi] wide dynamic range and high-speed image data processing.Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)[vii], the Alpha 7C is similar in size and weight to an APS-C camera[viii], with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body[ii] through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step[ix] stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading[x] 740 images[xi] when using the LCD monitor, or 680 images[xi] when using the viewfinder.
Outstanding Full-frame Image Quality
Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800[xii] for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output[xiii] for natural gradations.
Advanced Autofocus
Using AI-driven functions, the Alpha 7C’s Real-time Tracking[xiv] maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus[xvi]. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.
The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.The Alpha 7C also features continuous shooting at up to 10 fps[xvii] with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps[xvii] in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst[xviii], and achieves highly accurate and reliable AF precision in light down to EV-4[xix]. These features make it easier to capture fast moving subjects in challenging environments.
Expanded Video Capabilities
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice[xx] the amount of data required for 4K video (QFHD: 3840 x 2160)[iii], which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps[iii] and other advanced video features for additional creative freedom.
Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit can be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.
Designed for Reliable Operation
The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant[xxii] to support shooting needs in challenging environments.
To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred[xxiii] to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv] so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.
New FE 28-60mm F4-5.6: The World’s Smallest and Lightest[iv] Full-frame Zoom Lens with High Image Quality
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest[iv] form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.
At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches length (66.6 mm dia. x 45 mm length), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivaled compactness and lightness, allowing users to easily carry it all the time. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world’s smallest and lightest full-frame camera and lens system[i]. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistant[xxii] and accepts a variety of 40.5mm filters.
The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.
New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detection[v]
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
The HVL-F28RM offers consistent GN28[xxv] light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detection[v] advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxvi]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.
A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvii] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistant[xxii] design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.
The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible camera[xxvi] and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxviii] at distances of up to 114 feet (35 meters)[xxix] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)[xxix].
Pricing and Availability
The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $499.99 USD and $649.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October and will be sold for approximately $2,099.99 USD and $2,699.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
The HVL-F28RM flash will be available this winter and will be sold for approximately $249.99 USD and $329.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
Exclusive stories and exciting new content shot with the new camera, lens and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha.
[i] An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.
[ii] Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.
[iii] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.
[iv] Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.
[v] This function is only compatible with Alpha 7C as of Sept. 2020
[vi] When shooting still images. Sony test conditions.
[vii] With battery and memory card included
[viii] Compared to the size of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and memory card included).
[ix] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
[x] Among full-frame mirrorless interchangeable-lens digital cameras with autofocus function, as of Sept. 2020. Sony survey.[xi] CIPA standards.
[xii] ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for movies.
[xiii] Limited to 12-bit when compressed RAW is used for continuous shooting, BULB shooting, or when long-exposure noise reduction is [ON].
[xiv] “Tracking” in the menu.
[xv] Available on still images only.
[xvi] Accurate focus may not be achieved with certain subjects in certain situations.
[xvii] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. UHS-II compatible SDXC memory card required. Sony test conditions. Maximum fps will depend on camera settings.
[xviii] Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions.
[xix] ISO 100 equivalent, F2.0 lens.
[xx] 24p recording. Approx. 1.6x at 30p.
[xxi] HDR (HLG) images can be viewed by connecting the camera directly to a Sony TV that supports HDR (HLG) playback.
[xxii] Not guaranteed to be 100% dust and water resistant.
[xxiii] Smartphone or tablet must have Imaging Edge Mobile installed. Please use version 7.2 or later.
[xxiv] Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5GHz communication may be restricted in some countries and regions.
[xxv] 50 mm, at ISO 100 in meters
[xxvi] Visit Sony support webpage for functional compatibility information.
[xxvii] Design registration application pending.
[xxviii] In group flash mode. 3 groups (A-C) in TTL or manual flash mode.
[xxix] Sony internal test conditions.