Todd Sherman, Director of Product Management, YouTube Shorts;

Starting on October 15, you can upload Shorts up to 3 minutes long. This was a top requested feature by creators, so we’re excited to give you more flexibility to tell your story. This change applies to videos that are square or taller in aspect ratio, and won’t affect any videos you uploaded before October 15.

Youtube introduces Shorts as a way to compete with Facebook’s reels, IG’s Stories and Tiktook. Youtube Shorts’ limit is currently at 60 seconds and the increase to 3 minutes will give creatives more ways to include more content and flexibility in their shorts.

Youtube added that “they are working on improve recommendations for longer Shorts in the coming months.”