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Posts tagged as “Under Armour”

De’Aaron Fox launches Fox 2, his second signature sneaker under Curry Brand

August 19, 2025

De’Aaron Fox and Curry Brand officially launch the highly anticipated ‘Fox 2’, the second signature shoes for the NBA All-Star. Building on the success of Fox 1, the Fox 2 is designed to embody Fox’s lightning-fast speed and dynamic play style.

The Curry Fox 2 features several upgrades, including a new high-abrasion UA Flow outsole for superior grip and responsiveness. An internal Charged Cushioning drop-in and a TPE-blended sockliner provide unmatched comfort and energy return. The upper combines lightweight textiles and TPU films, while an external TPU heel counter offers enhanced support. The signature forefoot strap, a hallmark of the Fox 1, returns with a fresh look, prominently displaying Fox’s logo.

Beyond performance, the Fox 2 is rich with personal details. The outsole features the names of Fox’s wife and children, along with his birth date in Roman numerals. The “Curry World Tour” colorway, a bold blue, will be the first to release on August 22, priced at $120. Fans can expect additional colorways to follow, as Curry Brand continues to expand its roster of signature athletes.

Under Armour announces the Curry Series 7

August 13, 2025

The Curry Series 7 dub as “super shoe” from Curry Brand. Designed to match the explosive playing style of Stephen Curry, this new sneaker from Under Armour features a supercritical foam midsole and a high-abrasion UA Flow outsole, delivering an unprecedented blend of cushioning, grip, and durability. Weighing a mere 10.7 ounces, the Series 7 keeps you light on your feet without sacrificing support.

The Curry Series 7 will retail for $160 and officially launch on Friday, August 22 at Under Armour Brand Houses, on UA.com, and through select distribution partners.

Source: UA

Stephen Curry intros Under Armour Curry 5

March 15, 2018

Underarmour;

Inspired by the ancient Pi equation of “squaring the circle,” the UA Curry 5 was designed with one thing in mind—to continue helping Stephen achieve the impossible on court. To celebrate Pi Day and Stephen’s birthday, we’re releasing 314 pairs of the UA Curry 5 “Pi Day” colorway.

  • “Squaring the circle” is a design inspiration that functionally & aesthetically frames the upper of the Curry 5, with a circular construction built through the framing of the 90-degree angle of the foot.
  • Containment areas in the forefoot lateral wall & the heel lock in the foot, enabling Stephen to play his game on his toes.
  • The Pi theme is echoed throughout the shoe design for this specific Black/Metallic Iron colorway. The symbol is featured in the knit of the shoe, 3.14.18 is printed on the lace aglets, numbers of Pi can be found on the sole & the Pi number sequence will be scripted on an exclusively designed shoe box.

UA Curry 5 will have a retail price of $130.

Of all the Curry shoes that UA released, Curry 5 has the best design and will probably the first UA Curry shoes that will put on my sports shopping list. You can visit sc30-v5.com for the shoe’s mini-site.

Trivia: Under Armour Curry 5 debut on Stephen Curry’s 30th Birthday.