This have been trending since yesterday, the issue is that Makati’s Gil Puyat Ave. was suddenly change to Gil Tulog Ave. Thanks to the recently typhoon, people did not notice about the new “name’ until recently.
So what this an official change of name by the Municipality of Makati or it’s just a prank made by someone for clout and clicks?
After a quick google and a visit to the Philippines subreddit, it turns out this is a marketing stunt by “Gil Tulog” is a marketing stunt by Wellspring, a health and wellness brand known for its melatonin supplements.
It’s not just with the street name of Gil Puyat, the campaign also includes Wellspring-branded jeepneys, that they are calling “Sleepneys.” The “sleepneys” will give free rides if your route is “Terminal: Guadalupe Complex > Buendia, EDSA (SB) > Paseo de Roxas > Nicanor Garcia > Tordesillas, Makati City > Ayala Avenue > Senator Gil Puyat Avenue > Washington Intersection, Makati City.”
It’s unclear on how much Wellspring paid for the publicity stunt and if they received the approval of Makati city but one thing is sure, this is “genius but stupid” at the same time.