Instagram has unveiled an evolved brand identity designed to put community self-expression and creativity at the forefront. Grounded in a refreshed design system, the update marks a thoughtful modernization of the platform’s iconic visual identity.

At the center of the redesign is a updated script wordmark. While remaining recognizable, the lettering has been refined to be bolder, simpler, and more expressive, capturing the personal touch of individual voice. According to Instagram’s design team, honoring the original script was essential because hand-crafted lettering reflects the organic individuality of its users.

Beyond the logo, the broader brand system introduces updated typography, including a refreshed Instagram Sans, a new handwritten typeface named Instagram Pen, and a companion font called Instagram Mono. The iconic vibrant gradient remains a core element, but it is now applied with more restraint across motion and UI layouts. This shift provides a cleaner backdrop, letting user photos, videos, and creative works take center stage.

Source: Meta