The ad agency and company behind the controversial “Gil Tulog” marketing stunt has issue an apology, this is after Puyat Clan files complaint against the ad agency for doing ‘Gil Tulog’ campaign.

Gigil, the ad agency behind the “Gil Tulog” campaign, said “Even as all the necessary permits and clearances were secured, our approach had resonated differently and so the campaign was immediately discontinued.” The agency ended their statement with “Our agency will be putting in place more stringent measures to ensure this does not happen again.”

Wellspring, who commissioned the marketing agency, also issued an apology saying;

We made a misstep in our campaign and we are sorry.
We recognize and deeply regret the insensitivity of our execution and we offer our sincerest apologies to the Puyat family, the Makati City government, and the public.
We have learned from this mistake and are committed to doing better.

Gigil is not new to viral videos and trending topics, since they are the company behind some of the most viral ad like the RC cola’s commercials and this Grab Ph Ad. And if you believe that there is not bad publicity, then Wellspring got their money’s worth for doing the marketing stunt no matter how short it is, they will forever be connected to Gil Tulog a.k.a. Gil Puyat Ave.