Procreate, the popular iPad design app, has issue a “No generative AI” policy, the announcement came after most of its competitor are developing their own generative AI or some kind of AI tool for their products/services.

The company said on its AI section their website;

AI is not our future.

Creativity is made, not generated.

Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future. We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.

We’re here for the humans. We’re not chasing a technology that is a moral threat to our greatest jewel: human creativity. In this technological rush, this might make us an exception or seem at risk of being left behind. But we see this road less travelled as the more exciting and fruitful one for our community.

At the same time, Procreate CEO James Cuda published a 40 sec video on the official X/twitter account of @Procreate reinforcing their stance on generative AI.

Here’s the full video below;

We’re never going there. Creativity is made, not generated.
You can read more at https://t.co/9Fgh460KVu ✨ #procreate #noaiart pic.twitter.com/AnLVPgWzl3

— Procreate (@Procreate) August 18, 2024

Here are some of the reaction that Procreate receives regarding their “NO AI” stance;

Now THIS is how a company for artists supports artists! By respecting and empowering them, NOT by taking advantage of them! Good on Procreate for being on the right side of history, and looking forward to whatever the team does next 🙌 https://t.co/l7qvHdOPwO

— Karla Ortiz (@kortizart) August 19, 2024

Now thats the way to send a message. Now if only you guys could get a full power competitor to PS on desktop with plugin support. Until someone can build a real competitor to high level PS use, I'm stuck with it.

— RJ Palmer (@arvalis) August 19, 2024

James and the Procreate team,
Thank you for championing human creativity and building tools to amplify it. Creativity is what makes us unique, and it’s how anything new is brought into the world. Without it, we’d all be bland and soulless. It was an honor to meet you in June! 🙂

— Rohan Tandon (@lucidstarfield) August 18, 2024

THAT'S WHAT I'M TALKIN' ABOUT
THAT'S WHY HE'S MVP
THAT'S WHY HE'S THE GOAT

T H E G O A T !!!!!

— TacoDraws (comms open) (@captaintaco2345) August 19, 2024

Good job! Like what the great Hayao Miyazaki said in one of his interview about generative-AI “We humans are losing faith in ourselves.”

— RafaSimon (@rafalors) August 18, 2024

Generative AI technology is an amazing technology but this technology is trained using other artists’ content and artwork, to the point that their copyrights are violated and without any compensation.