At the MWC in Barcelona Spain, Nokia just unveil a new logo that will coincide with the company rebranding, placing more emphasis on being a “business technology company.”
In a blogpost by Pekka Lundmark, Nokia President and CEO said;
We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a B2B technology innovation leader pioneering the future where networks meet cloud. Here is why we have chosen to do that now.
Even though they are no longer in the smartphone business, the company still very much involved in the mobile space thru their networking equipment and the licensing of its many patents. The company is also a big believer in 5G.
Lundmark ended his announcement with the rebranding of the company focusing on networking, innovation, collaborative partnerships and technology leadership.
Our new visual identity captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation.
We built on the heritage of the previous logo, but made it feel more contemporary and digital, to reflect our current identity.
The brand was launched today at MWC Barcelona and it is now being rolled out across our sites and assets. The website has a new look and feel already – as you can see – and Nokia sites will begin transforming soon.
But this isn’t just about what we look like. It’s about our strength in networking, innovation, collaborative partnerships and technology leadership. It’s about our value propositions in current and prospective markets.
And most of all, it’s about our people.
In my view Nokia has the best, most talented and inspiring people in the business. Every day I feel privileged to work alongside them.
So Nokia’s leadership team and I wanted to create a new brand that worked for them, representing who they are, what they do and why they do it.
Our refreshed brand is an investment in them.
This is Nokia … but not as the world has seen us before.
This is Nokia, but not as the world has seen us before. Our new brand signals who Nokia is today. We’re unleashing the exponential potential of networks and their power to help reshape the way we all live and work. https://t.co/lbKLfaL2OI #NewNokia pic.twitter.com/VAgVo8p6nG
— Nokia #MWC23 (@nokia) February 26, 2023