Press "Enter" to skip to content

Posts tagged as “Lifestyle”

Jordan Brand announces Jayson Tatum’s First Signature Shoe – the Tatum 1

February 21, 2023

Jordan Brand just announced the first signature shoes of Boston forward Jason Tatum – the Tatum 1. In their official announcement, the Tatum 1 is the lightest performance shoe in Jordan Brand’s performance line this season.

The Tatum 1 is built out of a lightweight, strong TPU frame, the shoe is wrapped by a ground-contact foam that also acts as an integrated traction pattern, with minimal rubber on the toe and ball of the foot for Tatum’s predominantly forefoot game. This detail allowed designers to cut back on the weight of the shoe while also providing tight court feel. A large, uncaged Zoom Air bag in the forefoot helps provide high energy return without sacrificing court feel. The mesh knit upper is strong yet lightweight, while the collar is padded for ankle support.

The Zoo Colorway Zoom Air Sole
The Zoo Colorway TPU frame
The Zoo Colorway Mesh Finish
The Zoo Colorway
The St. Louis Colorway
The Pink Lemonade Colorway
The Barbershop Colorway

The shoe will also include as an apparel collection; hoodies and tees for men, women and kids, inspired by the Zoo and Barbershop colorways of the Tatum 1. The Tatum 1 will be available at Nike.com and at select Jordan retailers for $120, this 7th of April in full family sizing.

Jason Tatum wore the Tatum 1s at the 2023 NBA All Star Games, he was later named the 2023 Kobe Bryant All-Star MVP and scored a new All-Star record 55 points.

Source: Nike

Nissan collaborates with New Balance to create – Nissan Kicks 327 Edition

January 27, 2023

Nissan and New Balance just create a one of a kind car that both car-lovers and sneaker heads will surely like. It’s not uncommon for car manufacturer to partner with fashion and lifestyle brands to create a “new” product; like the Puma Ferrari shoes or the Porche Design Huawei Mate 40 RS, but with Nissan and New Balance collab it’s the other way around, instead of the car-inspired shoe design, they created a “shoe-inspired” car design. Both Nissan and New Balance literally created a Nisan Kicks, one that they’re calling Nissan Kicks 327 Edition.

Nissan Kicks 327 Edition is “Nissan Kicks e-POWER 4WD” wrapped with New Balance “327” specifications. The car was wrapped material to represent the suede fabric texture of the “327” shoes and the tongue part was carefully created from the reproduction of the shape to the texture of the shoe.

Nissan did not mention if they will mass product the Nissan Kicks 327 Edition but it was exhibited at NISSAN CROSSING (Ginza, Chuo-ku, Tokyo) starting last Tuesday, January 24th until this Wednesday, February 1st.

For reference, this is what the New Balance 327 looks like.

Source: New Balance Japan