Your Instagram feed will soon look like it got some advice from Marie Kondo, since it is currently testing an new feature called ‘Favorites,’ which give you more control and better organize your IG feed.
You will no longer have to scroll endlessly in order for you to checkout your friend’s foodgram or watch the latest ‘House of Highlights’ post, since you now designate an account as a “favorite’ which tells Instagram these are accounts that are more important to you.
Instagram tested a similar feature back in 2017, by limiting the people who can view each of your post.
According to Alessandro Paluzzi, a mobile developer, Favorites will allow you to let Instagram know which of the accounts that you follow is more important to you, so their posts will appear “higher” in your feed.
#Instagram is working on "Favorites" đ
âšī¸ Posts from your favorites are shown higher in feed. pic.twitter.com/NfBd8v4IHR
— Alessandro Paluzzi (@alex193a) September 9, 2021
Accounts that you tag as your “Favorites” will by pass Instagram’s algorithm, so that you’ll be able to see them first rather than later.
Of course it’s still not clear if Instagram will make this feature official and rollout to all its users. I guess we just have to wait and see.
Source: The Verge