Pepsi has unveil a new logo for its iconic global brand. The last time the company redesigned its logo was 14 years ago and it was at that time the company adopted their “globe” logo.
The new logo looks like a combination of the logos that the company used in the 80s and 90s, but with more emphasis on the word “Pepsi” with the white stripe in between a more vibrant red and blue wave.
The company said that the new logo will represent’s the company’s “most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.”
“Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years,” said Todd Kaplan, Chief Marketing Officer – Pepsi.
Pepsi will roll out the new look in North America this fall in time for its 125th anniversary, and will launch the new look globally in 2024.
You can read the full text of Pepsi’s Press Release here.