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Posts tagged as “Apple”

Apple announced iPhone 12 smartphone line

October 16, 2020
Apple announced iPhone 12 smartphone line

Last Tuesday, Apple officially their next flagship smartphone line, the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. The iPhone 12 line features a new squared-edges design, similar to the iPhone 5 and iPhone 4. All the iPhone 12 models supports 5G (sub-6 GHz and mmWave) and basically have the same screen, sans their size.

Apple also brought back the MagSafe as a charging solution for the new iPhones. Here’s what Apple said about the new MagSafe Charging Solution;

Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.


iPhone 12 mini and iPhone 12

Both the iPhone 12 mini and iPhone 12 are basically the same phone except for their size. The iPhone 12 Mini is a 5.4-inch smartphone while the iPhone 12 measures at 6.1-inch.

The display of the iPhone 12 mini is 5.4‑inch (diagonal) all‑screen OLED display
2340‑by‑1080-pixel resolution at 476 ppi, while the iPhone 12 is a 6.1-inch Super Retina XDR OLED display with 2532 x 1170 resolution at 460ppi.

Both display features;

  • HDR display
  • True Tone
  • Wide color (P3)
  • Haptic Touch
  • 2,000,000:1 contrast ratio
  • 625 nits max brightness (typical); 1200 nits max brightness (HDR)

Here are the specs that both phone shares;

  • Ceramic Shield by Corning (4x better drop performance)
  • Apple A14 Bionic (5nm)
  • 64GB, 128GB, 256GB internal storage
  • Dual-rear cameras:
    • 12MP Ultra Wide: ƒ/2.4 aperture and 120° field of view
    • 12MP Wide: ƒ/1.6 aperture
  • 2x optical zoom out, 5x Digital zoom, Smart HDR 3, HDR Video, Night Mode, Night Mode Time-lapse, HDR video recording, HEIF raw file support
  • 12MP front camera with ƒ/2.2 aperture
  • 5G (sub-6 GHz and mmWave), 4G LTE, 3G, GSM/EDGE
  • Smart Data Mode (auto switches between 5G and LTE)
  • WiFi 6 (802.11ax) with 2×2 MIMO
  • Bluetooth 5.0
  • GPS, GLONASS, Galileo, QZSS, and BeiDou
  • NFC, FaceID
  • MagSafe
  • Lightning port
  • IP68 Water and dust resistance
  • Wireless charging (MagSafe 15W, Qi 7.5W)
  • iOS 14
  • Black, White, Product Red, Green, Blue

Preorder for both the iPhone 12 and iPhone 12 mini will start this October 16th and will ship on October 23rd, with the following pricing;

iPhone 12;

  • 64 GB – $829.00 (SAR 3,109.67)
  • 128 GB – $879.00 (SAR 3,297.22)
  • 256 GB – $979.00 (SAR 3672.33)

iPhone 12 mini;

  • 64 GB – $729.00 (SAR 2734.56)
  • 128 GB – $779.00 (SAR 2922.11)
  • 256 GB – $879.00 (SAR 3297.22)

iPhone 12 Pro and iPhone 12 Pro Max

The iPhone 12 Pro and iPhone 12 Pro Max have all the specs of the iPhone 12 and to differentiate these two “Pro” phones are it’s camera module, LiDAR Scanner, starting storage capacity and colors.

iPhone 12 Pro and iPhone 12 Pro Max will also differ in size, the iPhone 12 Pro is a 6.1‑inch smartphone, same as the iPhone 12, while the iPhone 12 Pro Max will measure at 6.7‑inch, which is already bordering phablet size.

Both the iPhone 12 Pro and iPhone 12 Pro Max will feature a triple-camera configuration, the two cameras will be the one used in iPhone 12 with the addition of another 12-MP Telephoto camera with ƒ/2.0 aperture for iPhone 12 Pro and a ƒ/2.2 aperture for iPhone 12 Pro Max. Apple also included a LiDAR Scanner for augmented reality (AR) and better focusing.

The starting storage for the iPhone 12 Pro and iPhone 12 Pro Max have been increased from the standard 64GB to 128GB. As for the colors, instead of 5 colors, both the iPhone 12 Pro and iPhone 12 Pro Max will be available in 4 colors; Silver, Graphite, Gold and Pacific Blue.

Preorder for both the iPhone 12 Pro will start this October 16th and will be in stores on October 23rd, while the iPhone 12 Pro Max will available for pre-order on November 6th and will be available on a week later, November 13th.

Here are the pricing for both the iPhone 12 Pro and iPhone 12 Pro Max;

iPhone 12 Pro;

  • 128 GB – $999.00 (SAR 3,747.21)
  • 256 GB – $1,099.00 (SAR 4,122.30)
  • 512 GB – $1,299.00 (SAR 4,872.49)

iPhone 12 Pro Max;

  • 128 GB – $1,099.00 (SAR 4,122.30)
  • 256 GB – $1,199.00 (SAR 4,497.40)
  • 512 GB – $1,399.00 (SAR 5,247.59)

Apple announces new Ipad Pro with LiDAR Scanner and new Magic Keyboard with Trackpad

March 20, 2020

Apple has announce a new iPad Pro with LiDAR Scanner and support for new magic keyboard and trackpad. The new iPad Pro was announced with the new Macbook Air.

The new iPad Pro is available in two sized – 11-inch and 12.9-inch, it features P3 wide color support, a display refresh rate up to 120 Hz, True Tone, high brightness and an anti-reflective coating.

The new iPad Pro is powered by Apple’s A12Z Bionic chip, it has dual-camera setup that’s compose of a wide camera and an ultra-wide camera. Apple also included a LiDAR Scanner that when used with the dual-cameras, motion sensors, computing power and audio is perfect for augmented reality (AR).

In addition to the new internals, Apple also introduced a new Smart Keyboard Folio with the new Magic Keyboard and the second generation Apple Pencil. The new Magic Keyboard, that attached to the iPad magnetically, has a full-sized keyboard with backlit keys and a trackpad. The new Smart Keyboard Folio have a unique cantilevered hinges that will allow users to adjust the viewing angle of the iPad up to 130 degrees.

Here are notable specs of the new iPad Pro;
– 11 inches/ 12.9 inches Liquid Retina display, 264 ppi, True Tone and wide color display, 600 nits brightness
– Up to 1 TB storage
– A12Z Bionic chip with 64-bit architecture with Neural Engine
– Embedded M12 coprocessor
– Dual Rear Camera;
Wide: 12MP, ƒ/1.8 aperture
Ultra Wide: 10MP, ƒ/2.4 aperture, 125-degree field of view, 2x optical zoom out and up to 5x digital zoom
– Video Recording: 4K video recording at 24 fps, 30 fps, or 60 fps (Wide); 60 fps (Ultra Wide); 1080p HD video recording at 30 fps or 60 fps; 720p HD video recording at 30 fps
– 7MP Front camera with ƒ/2.2 aperture and Retina Flash
– Wi-Fi 6 802.11ax; simultaneous dual band (2.4GHz and 5GHz); HT80 with MIMO
– eSIM and Nano SIM support
– Up to gigabit-class LTE
– Sensors: Face ID, LiDAR Scanner, Three-axis gyro, Accelerometer, Barometer and Ambient light sensor
– USB-C
– Built-in 28.65-watt-hour rechargeable lithium-polymer battery (11-inches), Built-in 36.71-watt-hour rechargeable lithium-polymer battery (12.9-inches)

The new iPad Pro is now available for pre-order via apple.com and will be available in 30 countries next week. Available in silver and space gray, the new iPad Pro will retail for $799 for the 11-inches Wifi Only model and $949 for the Wi-Fi + Cellular model, while the 12.9 model is available for $999 for the Wifi only and $1,149 (US) for the Wi-Fi + Cellular model.

The Magic Keyboard for iPad Pro will be available in May and will retail for $299 for the 11-inch iPad Pro and $349 (US) for the 12.9-inch model. The new Apple Pencil will retail for $129 and the new Smart Keyboard Folio is available in space gray and will retail for $179 (11-inch model) and $199 (12.9-inch model).

https://www.youtube.com/watch?v=09_QxCcBEyU

Apple announces a new version of Macbook Air with new Magic Keyboard

March 19, 2020

Apple just announce a new Macbook Air. The company said that the new laptop is twice as powerful as the previous model and 80% faster graphics.

The new Macbook Air will have a 13.3-inch Retina display with IPS technology and a 2560-by-1600 native resolution. It features 10th-generation Intel Core processors up to 1.2GHz quad-core Core i7 with Turbo Boost speeds up to 3.8GHz.

It will be using the new Magic Keyboard, which was first introduced with the 16-inches MacBook Pro. Apple also increased the storage of the base model of the new Macbook Air, instead of the 128 GB, the storage now starts at 256GB of storage, which can be configure up to 2TB SSD. On the memory side, the base model comes with an 8GB RAM and can be configure up to 16 GB RAM. The new Macbook Air will run MacOS Catalina right out of the box.

Just like with the previous model, the new Macbook Air comes with Apple T2 Security Chip, which checks that software loaded during the boot process has not been tampered with and provides on-the-fly data encryption for everything stored on the SSD. It also has built-in Touch ID to unlock the Macbook without typing a password or when making online purchases.

The new Macbook Air is powered by a Built-in 49.9‑watt‑hour lithium‑polymer battery, Apple said that it can power the new Macbook Air up to 11 hours of wireless web; up to 12 hours of movie playback via Apple TV app and up to a month of standby time.

Here are other notable features of the new Macbook Air;

  • A three-mic array for more clear voice capture for FaceTime calls with friends and family.
  • The industry-best Force Touch trackpad for precise cursor control and multi-touch navigation.
  • Thunderbolt 3 ports for data transfer, charging and video output in a single connector.
  • Support for up to a 6K external display, a first for MacBook Air.
  • Advanced stereo speakers for immersive, wide stereo sound for activities like watching Apple TV+ content or playing games in Apple Arcade.

Available in three colors; Gold, Space Grey and Silver. The new Macbook Air is now available for order for $999.00 (Php51,384.06).

Jony Ive to form independent design company with Apple as client

June 29, 2019

https://www.apple.com/newsroom/2019/06/jony-ive-to-form-independent-design-company-with-apple-as-client/Cupertino, California — Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.

Apple releases the first public beta of iOS 13 and iPadOS 13 – Extra

June 26, 2019

https://extra.ph/2019/06/apple-releases-the-first-public-beta-of-ios-13-and-ipados-13/

The first public beta version of iOS 13 and iPadOS 13 are now available. First announced at this year’s Apple’s WWDC conference, the iOS 13 introcudes features like the new dark mode, improved browser, Photos and Maps apps, Sign In with Apple, a redesigned volume HUD and performance improvements. The iPadOS 13 on the other …

Lazada to open official Apple ‘Shop-in-Shop’ for Southeast Asia customers

December 9, 2017
Lazada to open official Apple ‘Shop-in-Shop’ for Southeast Asia customers
Apple Official Online Store on Lazada Philippines

Fans of Apple can now buy their favourite Apple products on Lazada, Southeast Asia’s leading eCommerce company.

As an authorised online reseller, Lazada’s customers can choose from a wide range of Apple products including iPhone, MacBook, MacBook Pro, iPad, iPad Pro, Apple TV, Beats by Dr. Dre, and other accessories.

Start shopping this holiday season
Consumers can start browsing this holiday season when the Apple ‘Shop-in-Shop’ on Lazada officially launches today (8th December) in the Philippines, Indonesia, Thailand and Singapore. This will be followed by Malaysia on 11th December, and then in Vietnam.

By shopping on Lazada, customers can choose to pay for their Apple devices through Lazada’s 0% financing instalment plans. Exciting surprises also await Lazada customers looking to score savings from deals offered during the finale of Lazada’s Online Revolution shopping event, the 12.12 Final Sale. More details will be announced later.

The “preferred choice” for global brands
Lazada Group Chief Executive Officer Max Bittner said the Apple ‘Shop-in-Shop’ concept is a testament to Lazada’s reputation as the undisputed and trusted online shopping and selling platform in Southeast Asia. “Lazada is the preferred choice for global brands who, like us, want to drive the explosive growth of eCommerce in Southeast Asia,” said Mr. Bittner, adding: “It also underscores our commitment to give consumers better and convenient access to the world’s best brands and products, especially those from Apple.”