Apple’s highly anticipated “Surprise and Shine” keynote takes center stage today at Apple Park. Marking CEO John Ternus’s first major product unveiling, the presentation promises a historic shift in Apple’s hardware roadmap.
Apple’s First Foldable Device
The headline act is expected to be the long-rumored iPhone Ultra—Apple’s foray into foldable devices. Featuring a custom liquid-metal hinge engineered to minimize screen creasing, the passport-style foldable opens into a seamless 7.8-inch display, driven by the next-generation 2nm A20 Pro chip and C2 5G modem.
iPhone 18 Pro and Pro Max
Alongside the foldable flagship, Apple will showcase the iPhone 18 Pro and Pro Max. Key hardware upgrades include a mechanical variable aperture primary camera system, advanced vapor-chamber cooling, and a refined Dynamic Island footprint.
Smart Wearables & OS Rollouts
As with previous September Apple events, the company will most likely announce its next-generation wearables: the Apple Watch Series 12 and Ultra 4 with continuous background health tracking, alongside AirPods 5 powered by the new H3 chip. Official release dates for iOS 27 and watchOS 27 will also be included in the presentation.
Other Devices & Services
While Apple’s September event is usually reserved for new iPhones and wearables, it wouldn’t be surprising if the company also announces updates to its various services and platforms, including Apple TV+, iCloud, Apple Arcade, and visionOS for the Vision Pro.
With baseline iPhone models shifted to spring 2027, today’s event firmly spotlights Apple’s high-end, futuristic design vision.
Where and How to Watch
The Apple “Surprise and Shine” event will stream live on Wednesday, September 9, 2026, at 10:00 AM PT via:
Apple has officially confirmed its most anticipated hardware showcase of the year, sending out invitations bearing the cryptic tagline “Surprise and Shine”. Scheduled for Wednesday, September 9, 2026, at 10:00 AM PT, the event will be broadcast live from the Steve Jobs Theater at Apple Park.
While a September event is a cornerstone tradition for Apple—officially kicking off what tech journalists famously call “Tech-Tember”—this year’s keynote marks a historic transition. It serves as the public debut of John Ternus as Apple’s Chief Executive Officer. Having taken the helm on September 1, 2026, following Tim Cook’s transition to Executive Chairman, the former Hardware Engineering chief will step onto the stage to outline Apple’s vision for its hardware and AI-driven ecosystem.
Here is a full breakdown of what to expect on stage during Apple’s big presentation.
1. Executive Transition: John Ternus Leads the Way
For the first time in 15 years, an Apple September keynote will may not be opened by Tim Cook. John Ternus, a 25-year Apple veteran who previously led the engineering of the Mac, iPad, AirPods, and iPhone product lines, is officially driving the company into its next decade.
Ternus takes the stage as a product builder—a contrast to Cook’s operational background—and industry watchers are eager to see how his leadership style influences both product design and the public presentation of Apple’s long-term hardware roadmap.
2. Expected Hardware Announcements
The upcoming event focuses heavily on Apple’s flagship, Pro-tier mobile hardware and next-generation wearables.
Flagship Smartphones: iPhone 18 Pro Series & iPhone Ultra
Unlike previous years, reports indicate that the base-model iPhone 18 line will be delayed until early 2027, leaving September strictly for the premium tier:
iPhone Ultra (Apple’s First Foldable): The headliner of the event, the long-rumored foldable iPhone—tentatively dubbed the iPhone Ultra — is expected to make its debut. Featuring a book-style fold with a 7.7-inch inner screen and a 5.3-inch outer display, it is set to run an updated build of iOS tailored for side-by-side multitasking.
iPhone 18 Pro & iPhone 18 Pro Max: Powered by the new 3nm A20 Pro chip, these flagships are rumored to introduce a smaller Dynamic Island and a variable-aperture camera system (exclusive to the Pro Max) for enhanced low-light photography.
Wearables: Apple Watch & Next-Gen Audio
Apple Watch Series 12: Featuring the new S11 processor, improved power efficiency, and advanced health tracking, the Series 12 may also see the return of a premium ceramic case option.
Apple Watch Ultra 4: Built with the new S11 chip, the Ultra 4 is expected to expand satellite features—enabling offline satellite photo transmission in Messages and satellite navigation updates.
AirPods 5: Apple is expected to introduce two distinct variants of the 5th-generation AirPods: a baseline model and a mid-tier version featuring Active Noise Cancellation (ANC).
Hardware Expectations at a Glance
Device
Key Expected Features
Target Availability
iPhone Ultra
Book-style foldable design, dual displays, specialized iOS multitasking features
Pre-orders Sept 12 / Late 2026
iPhone 18 Pro / Pro Max
A20 Pro chip, smaller Dynamic Island, variable aperture camera system
Pre-orders Sept 12
Apple Watch Series 12
S11 chip, enhanced battery, potential ceramic case return
Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro 2 will introduce the world’s first end-to-end hearing health experience, delivering active Hearing Protection, a scientifically validated Hearing Test, and a clinical-grade Hearing Aid feature.
AirPods 4 and AirPods Max will be available to pre-order starting today, with availability in stores beginning Friday, September 20. New hearing health features will be available this fall for AirPods Pro 2 users in more than 100 countries and regions.
Pricing
AirPods Pro 2 – $249 (USD)
AirPods Max – $549 (USD)
AirPods 4 – $129 (USD)
AirPods 4 with Active Noise Cancellation – $179 (USD)
Photos
Apple AirPods Wireless Charger.
Apple AirPods Lineup
Apple AirPods Max Side View.
Apple AirPods Max Noise Control Button.
Apple AirPods 4 with case.
AirPods Max available in five new colors; Starlight, Orange, Purple, Blue, and Midnight
Apple’s next event will take place on September 14th, at 10 a.m. PDT, and they are calling it “California streaming.” The event, just like the past “shows” and because of the threat of COVID-19, will be a pre-recorded broadcast from Apple Park.
Apple usually announce the next iPhone for their fall event, for 2021, it is expected to be called the iPhone 13. The upcoming iPhone 13 is reported to follow the same design language of iPhone but with a much higher refresh-rate with smaller notch and plenty of camera enhancements. Displays with higher refresh-rate have been available on a number of Android phones, most notably those gaming phones.
It’s hard to know what are the hidden messages that Apple puts into their invites but this AR Apple logo Easter egg that they included in the event site is a good indication that Apple may be announcing a new AR or mixed reality device, or may be an AR/mixed reality feature on the new iPhones.
If you want to see the AR Apple logo, using any iOS device, go to the Apple event site, then tap on the event Apple logo, after that the glowing AR Apple event logo will render within your surroundings.
Aside from the AR features, high refresh rate and better cameras, other enhancement that Apple is reported to be including in the new iPhone are; SharePlay, astrophotography mode, satellite link and an always on lock screen.
Apple may also be announcing other products like the next Apple Watch, a new entry-level AirPods and may be by a longshot, a Macbook Pros that’s powered by Apple-designed chips and an SD card slot. I guess we just have to wait and see.
Apple announce their event this November 10, which they’re calling “One More Thing”, a phrase that was popularize by former CEO Steve Jobs — in keynotes for major product announcements.
Apple is expected to officially announce the first Macs powered by Apple Silicon and the launching of macOS 11 Big Sur, which the company announced last June 22, 2020 at this years WWDC. As well as other products like new iPod Air and Air tags, as well as new programs that will come to the Apple TV+.
The event will be stream online via Apple.com and its social media channels, it will be held at the Apple Park on November 10th, at 10:00 AM, PST.
