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Posts published in “Brands”

Curry Brand To Split from Under Armour in 2026

November 17, 2025

Under Armour;

Under Armour, Inc. (NYSE: UAA, UA) and Stephen Curry today announced plans to separate Curry Brand from Under Armour, ending a partnership that has redefined performance product and athlete-led storytelling for more than a decade. Under Armour, with a disciplined focus on its namesake brand, will develop new UA Basketball products and continue to support athletes and programs across every level of the game.

Under the separation, Curry will become independent of Under Armour. UA will release the Curry 13 – the final Curry Brand x Under Armour shoe – in February 2026 as planned, with additional colorways and apparel collections available through October 2026.

“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that.” said Stephen Curry in the press release. “Curry Brand was created to change the game for good and over the past 5 years, we successfully changed the game for kids, for communities, and for basketball. What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”

Steph Curry is currently sneaker free agent, and with the popularity of Curry brand, the Curry will have a number of options for the company; Curry brand could go totally independent and produce their own shoes and apparel, or go to another big shoe company like Nike, Adidas or Puma to have the same deal that they have with Under Armour.

Official Photo of LeBron XXIII Signature Shoes

September 8, 2025

Nike release the official photo of Lebron’s latest signature shoes the LeBron XXIII, available in two color way the Uncharted and Miami Twice.

LeBron XXIII Uncharted

The LeBron XXIII Uncharted will be available this 3rd of October with a retail price of $210.00, while the LeBron XXIII Miami Twice and additional colorways will become available over the coming months.

Nike unveil the new Kobe 3 Protro with a retail price of $210.00

August 20, 2025

Nike Basketball just announced the new Kobe 3 Protro in an all-white “Halo” colorway. The Kobe 3 Protro “Halo” will be available on August 23 on SNKRS and at select retail locations, and will retail for $210.00.

Images of the new Kobe 3 Protro in Halo colorway.

This is what Nike said about the new Kobe 3 Protro;

The Kobe 3 Protro is built to support athletes who move with speed, precision and control, delivering an underfoot sensation that matches the demands of today’s game. A full-length Zoom Strobel replaces a pair of smaller Air Zoom units in the forefoot and heel, pairing with a plush Cushlon 3.0 midsole to enable maximum energy return, premium court feel and lightweight support.

The upper, which maintains the Kobe 3’s classic basketball net inspiration, is now backed with mesh that provides enhanced containment and airflow, locking the foot in place while letting it breathe. Meanwhile, an updated traction pattern helps hoopers make directional cuts, hard stops and explosive takeoffs with confidence.

Further, new diamond shapes on the upper and outsole honor Kobe’s eldest daughter, Natalia, whose middle name is Diamanté.

The Kobe 3 Protro was shaped by insights from athletes who experienced playing in the original Kobe 3 and from the new generation of hoopers, who are accustomed to more modern tech in their game footwear. This rigorous testing process, involving both female and male athletes, reminds of the relentless principles of Kobe’s Mamba Mentality, resulting in a shoe built for serious hoopers across a wide range of playing styles.

De’Aaron Fox launches Fox 2, his second signature sneaker under Curry Brand

August 19, 2025

De’Aaron Fox and Curry Brand officially launch the highly anticipated ‘Fox 2’, the second signature shoes for the NBA All-Star. Building on the success of Fox 1, the Fox 2 is designed to embody Fox’s lightning-fast speed and dynamic play style.

The Curry Fox 2 features several upgrades, including a new high-abrasion UA Flow outsole for superior grip and responsiveness. An internal Charged Cushioning drop-in and a TPE-blended sockliner provide unmatched comfort and energy return. The upper combines lightweight textiles and TPU films, while an external TPU heel counter offers enhanced support. The signature forefoot strap, a hallmark of the Fox 1, returns with a fresh look, prominently displaying Fox’s logo.

Beyond performance, the Fox 2 is rich with personal details. The outsole features the names of Fox’s wife and children, along with his birth date in Roman numerals. The “Curry World Tour” colorway, a bold blue, will be the first to release on August 22, priced at $120. Fans can expect additional colorways to follow, as Curry Brand continues to expand its roster of signature athletes.

Under Armour announces the Curry Series 7

August 13, 2025

The Curry Series 7 dub as “super shoe” from Curry Brand. Designed to match the explosive playing style of Stephen Curry, this new sneaker from Under Armour features a supercritical foam midsole and a high-abrasion UA Flow outsole, delivering an unprecedented blend of cushioning, grip, and durability. Weighing a mere 10.7 ounces, the Series 7 keeps you light on your feet without sacrificing support.

The Curry Series 7 will retail for $160 and officially launch on Friday, August 22 at Under Armour Brand Houses, on UA.com, and through select distribution partners.

Source: UA

Nike introduces the Sabrina 3

July 11, 2025

Nike and NY Liberty Star PG Sabrina Ionescu just announce the Sabrina 3, Ionescu’s 3rd signature shoes.

The Sabrina 3, Sabrina Ionescu’s latest signature basketball shoe, evolves from the success of its predecessors by blending high-performance features with a design deeply rooted in her Romanian heritage. The sneaker showcases exceptional craftsmanship, drawing inspiration from textile weaving and embroidery to create a silhouette that’s both artistic and reliable.

Key features include mesh pleats on the upper, which not only give the shoe its distinctive style but also integrate cables across the midfoot for superior containment, strength, and support. This innovative system is paired with the familiar comfort of a forefoot Air Zoom unit and a Cushlon 3.0 midsole, ensuring the consistent ride and court feel that fans have come to expect.

Design elements such as the returning vertical, off-axis Swoosh on the medial side symbolize Sabrina’s ongoing efforts to break barriers. A new concentric “S” traction pattern further personalizes the shoe, celebrating her identity and achievements.

Together with the Sabrina 3 shoes, Nike will also release Sabrina’s third signature collection of Dri-FIT apparel, which includes a unisex pant; hoodie; full-zip sweatshirt; and reversible short and top; as well as T-shirts for women, men and kids.

The Sabrina 3 will be available July 24 at nike.com and select retail locations with a $135 price tag.

Source: Nike

Nike release the Caitlin Clark’s ad for her new Kobe 5 Protro PE

June 30, 2025

The new Kobe V Protro “Caitlin Clark” will retail for $190. This is not the Caitlin Clark signature shoes but a player exclusive colorway of the Kobe 5 Protro PE. Clark’s signature kicks will arrive early next year, since it has been reported the Nike will release Clark’s Signature Logo in Holiday 2025.

Available 6/30 at 5:00 PM

When Caitlin Clark laces up her Kobe 5s, she enters a new dimension.

She’s put her prowess on display wearing an array of coveted Kobe models — now she has her own player edition. It’s outfitted in Midnight Navy, Bright Crimson, vibrant hits of University Gold, and polished off with a high-gloss finish that glistens under the spotlight.

This Protro model takes a great basketball shoe and makes it better. It’s engineered with a flexible Air Zoom unit and scaled-down traction for optimal court feel. Plus, the minimally structured upper is lightweight and supportive all-around.

Nike’s Jordan Brand Unveils Michael Jordan’s Newest Signature Shoe: The Air Jordan 40

June 26, 2025

Nike’s Jordan brand just unveil the latest signature shoes of the “G.O.A.T.” Michael Jordan, the Air Jordan 40. The announcement coincide with the 40th anniversary of of Air Jordans. The Air Jordan 40 will be available July 12 at jordan.com and select retail location. It has a price tag of $205.00.

There’s only one way to celebrate 40 years of Air Jordans. You gotta do what’s never been done. For the first time, we stacked a full-length Zoom Strobel unit on top of full-length ZoomX foam for responsive, marathon-level cushioning. Internal straps work with premium leather to give you optimal containment. Underfoot, a unique herringbone traction pattern helps you leave defenders guessing. Of course, it’s still gotta look good. Black and white collide to create one classic colorway.

Source: Nike

PG Kyrie Irving signs 5-year deal with Anta

July 13, 2023

Kyrie Irving just signed a 5-year deal with Anta that includes a brand-new signature product line for Irving as well as serving as ANTA Basketball’s Chief Creative Officer, a position that will allow him to recruit basketball players and collaborate with independent brands and influential figures to create additional product lines under Kyrie’s signature line.

Under the deal, ANTA will launch the ‘ANTA x KYRIE Youth Basketball Training Camps’ in China and in the U.S. to jointly support the development and promotion of basketball and its culture.

The Kyrie Irving Anta signature shoes will debut in the first quarter of 2024, with the full range of products set to hit the market. The Anta deals comes more than 6 months after Nike terminated their deal with Kyrie Irving for promoting an antisemitic Film on social media.

Anta already have deals with Klay Thompson, Gordon Hayward, and Alex Caruso, the addition of Irving will will help the company capture a bigger slice of the basketball shoe market, which is dominated by Nike, Adidas and Under Armour.

Source: Anta