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Posts published in “Microsoft”

Microsoft acquires Activision Blizzard for $68.7 billion

October 15, 2023

Microsoft has officially acquire Activision Blizzard for $68.7 billion, the deal has now been finalized after a lengthy regulatory review. The announcement was made by both company and published official statement on their respective website. Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company’s culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming and will be part of Microsoft’s Xbox Team.

Activision Blizzard is one of the largest and most successful video game companies in the world. It is the publisher of popular franchises such as Call of Duty, World of Warcraft, Candy Crush, and Diablo. Microsoft is already a major player in the gaming industry with its Xbox console and Xbox Game Pass subscription service. However, the acquisition of Activision Blizzard gives Microsoft a significant boost in market share and makes it the third-largest gaming company in the world, behind Tencent and Sony.

When the deal was first announced, it faced regulatory pushback and was delayed due to concerns about competition in the cloud gaming market. To address these concerns, Microsoft made several concessions, including giving consumers in the European Economic Area free licenses to stream their Activision Blizzard games. Microsoft also signed agreements with console rivals Nintendo and Sony, promising them access to Call of Duty games for 10 years.

The UK’s Competition and Markets Authority (CMA) was the last regulator to approve the deal. The CMA stated that the concessions made by Microsoft were a “game-changer” that would allow for competitive prices and better services.

Microsoft Gaming CEO Phil Spencer and Activision Blizzard CEO Bobby Kotick, write a letter/email to announced the acquisition.

SABIC partners with Microsoft to create the first consumer electronic product made with recycled ocean plastic

October 1, 2021

Saudi Basic Industries Corp (SABIC), one of the world’s largest petrochemicals manufacturers, and Microsoft just announced that they will be launching the ‘Microsoft Ocean Plastic Mouse’ – the first consumer product made from recycled ocean plastic. The Microsoft Ocean Plastic Mouse is made from 20% recycled ocean plastic.

According to SABIC;

Ocean plastic is defined as plastic that has been certified by a third party as recovered from any ocean or ocean-feeding waterways or where it washed ashore from these locations. Ocean plastic differs from ocean-bound plastic in that ocean-bound plastic is recovered from ocean-feeding waterways, shorelines, and inland areas within a 50-kilometer radius of the ocean. The two recycled products play complementary roles in helping address the issue of ocean plastic waste.

Microsoft design team initially goal was to create a new plastic resin with 10% ocean plastic, after several rounds of reformulation, SABIC was able to exceed Microosft’s 10% goal and then final product contains 20% recycled ocean plastic by weight in its external casing or “shell.”

SABIC added that “this project has also provided a blueprint to demonstrate to the broader industry sector that recycling and reusing valuable plastic resins that have been recovered from the ocean, ocean – feeding waterways or where they have been washed ashore from these locations, is achievable when value chain partners use their knowledge and expertise and work together.”

SABIC added that “the SABIC-Microsoft collaboration envisions SABIC providing a new XENOY™ resin for Microsoft product use that is comprised of 20% ocean plastic, as part of SABIC’S TRUCIRCLE™ portfolio and services. This new XENOY™ resin with recycled ocean plastic can help reduce plastic waste in the ocean. For example, based on a resin grade comprised of 20% recycled content, for every 1kT of product containing recycled ocean-plastic XENOY™ PC/PET compound, an equivalent of 24 million single-use 0.5liter PET water bottles is removed from the ocean, ocean-feeding waterways, or ocean-adjacent shores.”

Microsoft first unveil the “Microsoft Ocean Plastic Mouse” during their September 2021 Event, which will can be pre-order in selected market for $24.99 or around SAR 94.00.

You can read SABIC’s official announcement here – SABIC AND MICROSOFT COLLABORATE TO CREATE MICROSOFT’S FIRST PRODUCT MADE WITH RECYCLED OCEAN PLASTIC

Microsoft’s Project Natick

September 15, 2020

An interesting experiment by Microsoft, wherein they drop an entire data center (864 servers) to the bottom (117 feet deep) of the Scottish sea, aways from human’s physical interaction and away from the daily elements.

Earlier this summer, marine specialists reeled up a shipping container-size datacenter coated in algae, barnacles, and sea anemones from the seafloor off Scotland’s Orkney Islands. The retrieval of the Northern Isles datacenter launched the final phase of Project Natick, a years-long research effort that proved the concept of underwater datacenters is feasible as well as logistically, environmentally, and economically practical.