Kyrie Irving just signed a 5-year deal with Anta that includes a brand-new signature product line for Irving as well as serving as ANTA Basketball’s Chief Creative Officer, a position that will allow him to recruit basketball players and collaborate with independent brands and influential figures to create additional product lines under Kyrie’s signature line.
Under the deal, ANTA will launch the ‘ANTA x KYRIE Youth Basketball Training Camps’ in China and in the U.S. to jointly support the development and promotion of basketball and its culture.
The Kyrie Irving Anta signature shoes will debut in the first quarter of 2024, with the full range of products set to hit the market. The Anta deals comes more than 6 months after Nike terminated their deal with Kyrie Irving for promoting an antisemitic Film on social media.
Anta already have deals with Klay Thompson, Gordon Hayward, and Alex Caruso, the addition of Irving will will help the company capture a bigger slice of the basketball shoe market, which is dominated by Nike, Adidas and Under Armour.
Source: Anta