Gatorade just released its “It hasn’t changed” ad, which features WNBA stars Caitlin Clark and A’ja Wilson, two-time Summer Olympic gold medalist Sydney McLaughlin-Levrone, Boston Celtics star Jayson Tatum, and Buffalo Bills star Josh Allen. The company’s first product endorser, Michael Jordan, narrates the ad.
Is It In You? pic.twitter.com/BXTOfu9Fhq
— Gatorade (@Gatorade) May 29, 2024
The ad showcases current and rising stars across various sports, including Caitlin Clark of the Indiana Fever, a two-time WNBA MVP and champion, alongside Las Vegas Aces’ A’ja Wilson. You can also see two-time Summer Olympic gold medalist Sydney McLaughlin-Levrone, Buffalo Bills star QB Josh Allen, and Boston Celtics star Jayson Tatum, who are favorites to win the NBA Championship this year.
The ad features the tagline “It hasn’t changed,” a reference to the legendary “Is it in you?” slogan. The company also brought back the colored sweat, which can be seen in their past promotional materials.
via wikipedia;
Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion.
Everything about the game has changed, except for the most important thing: what you have inside.
Narrated by Michael Jordan.Fuel up with what drives the game at Gatorade.com
FE!N by Travis Scott (ft. Playboi Carti)
