Nissan and New Balance just create a one of a kind car that both car-lovers and sneaker heads will surely like. It’s not uncommon for car manufacturer to partner with fashion and lifestyle brands to create a “new” product; like the Puma Ferrari shoes or the Porche Design Huawei Mate 40 RS, but with Nissan and New Balance collab it’s the other way around, instead of the car-inspired shoe design, they created a “shoe-inspired” car design. Both Nissan and New Balance literally created a Nisan Kicks, one that they’re calling Nissan Kicks 327 Edition.
Nissan Kicks 327 Edition is “Nissan Kicks e-POWER 4WD” wrapped with New Balance “327” specifications. The car was wrapped material to represent the suede fabric texture of the “327” shoes and the tongue part was carefully created from the reproduction of the shape to the texture of the shoe.
Nissan did not mention if they will mass product the Nissan Kicks 327 Edition but it was exhibited at NISSAN CROSSING (Ginza, Chuo-ku, Tokyo) starting last Tuesday, January 24th until this Wednesday, February 1st.
For reference, this is what the New Balance 327 looks like.
Source: New Balance Japan
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